![]() ![]() Attend training sessions (at least 2) to learn game day programming prior to the start of the season.Run with a 15-lb flag for 100+ yards after each touchdown and/or points during the game.All members are required to run flags and assist with large field flags and banners during pre-game and halftime shows. The flag crew will be made up of flag runners.Coordinate and staff sponsor activations both at Pride Plaza (outside) and on the concourse.Work with a team to execute the gameday activation plans at Pride Plaza (outside), on the concourse, on the field, and/or in the upper and lower bowl seating areas.Award prizes to fans in lower and upper bowl seating.This promotion takes place following EVERY Lions home game. ![]() Execute postgame “Kids TD Run” promotion, which will include coordination of fans to the field and providing promotional items to fans.Execute pre-game on-field contests which may include participation in contests, gathering information from fans and providing instruction of contest to fans.Meet and escort promotional contestants to the field.Distribution of promotional materials at home games for contests and giveaways.Assist with Halftime Programming including but not limited to: Youth Football Games, Homecoming, Halftime Performances, Salute to Service, Crucial Catch, etc.Both groups’ responsibilities are demanding yet rewarding work whereas time and dedication is required to perfect routines through scheduled rehearsals and athletic training. Members must also maintain special care with their physical appearance since the nature of their work is in the public. Flag Crew members also may assist in promotional contests and initiatives throughout game day.īoth group members must be athletic and have stamina to successfully perform the physical requirements in the public for long periods of time. They also encourage the fans to get excited with the use of props. They have responsibilities in multiple areas of Detroit Lions game day, including Pride Plaza, the Ford Field concourse, and on-field promotions and recognitions.įlag Crew members are in essence 'performers' who primarily run the large Detroit Lions branded flags during peak times of the games. The Promo Team run activations, promotions and contests that entertain fans before, during and after games. The Hype Squad consists of two groups: the Promo Team and Flag Crew runners. The mission is to lead the fans with their enthusiasm and create an energetic atmosphere at games and other events. The Detroit Lions Game Day Hype Squad are an elite group of brand ambassadors and entertainers that provide entertainment to fans on game day and inspiration to the community through hard work, dedication, and commitment to the Detroit Lions organization. We believe in our “we” culture and are committed to building a new tradition that Detroit and Michigan can be proud of. We believe in the power of a pride, and acknowledge winning together takes understanding, acceptance, and teamwork. Building off the rich and diverse history of the city, the Lions embrace transparency and value contribution from all areas of the organization. ![]() Under the leadership of Sheila Hamp, the great granddaughter of Henry Ford, the Lions have ushered in an era of rebirth focused on creating an inclusive and equitable experience for employees, partners and fans. Ford Field is also home to a dedicated and passionate multi-generational fan base reflective of the innovation, creativity and drive synonymous with Detroit. The Lions, much like the city and community they represent, are built on a blue-collar work ethic that values hustle and conviction.įord Field, the home of the Lions since 2002 in the heart of Detroit, is part of a vibrant sports and entertainment district featuring all four major professional sports franchises. ![]()
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